B2B  Software & Tech Startups
PR Link Building
4 Case Studies

Hi, I'm Marvin Magusara. Founder of ToTheTop agency. I have over a decade of experience helping B2B startups to gain traction in their target market, increase brand awareness, and exceed their growth goals.

Here are the 4 case studies. 

We specialize in PR link building for B2B software & tech startups, and have helped dozens of companies achieve their growth goals.
Our B2B clients typically invest £7,000 to £25,000 per month into their campaigns to achieve results like the ones shown below.

1. WhatStorage:  Gained organic traffic worth $334,000/month in Google Ads value.

self storage seo traffic


WhatStorage is the UK's largest B2B2C self-storage marketplace - it was co-founded by the team members here at To The Top Agency.

We believe we're the best in the world at what we do. We don’t just build links for clients, we also practice what we preach on our own websites!


We executed various white-hat link PR building strategies such as Guest Posting, Resource Links, Niche Edits, HARO Outreach, Competitor Backlinks outreach, and many more. In a span of 18 months, we built 300 editorial links to the website. The site's Domain Authority reached DR57.

One of our primary tactics was to reverse engineer the outreach strategy of their top competitors. We downloaded their competitor's backlinks profile data, and then reached out to those sites.

Within just 18 months we managed to:

  • Rank WhatStorage at No.1 in over 300 towns and cities.
  • Outrank UK's storage giants including Big Yellow and Safestore, with a much smaller budget.
  • Generate 30,000 Monthly Organic traffic worth over $334,000 in Google Ads value.
  • Generate over ten's of thousands of leads from Phone Calls and Email Enquiries.

WhatStorage now has 30% of the storage facilities in the UK on its platform, with the primary source of visitors being Organic Traffic.

raf

"

Marvin and his team were crucial to the success of WhatStorage's launch. Within just months, our website was able to dominate the search results pages, ranking at the top for every town and city across the UK. Because of the boost in organic traffic, our website was able to generate more leads for our partners.


Rafael Castro Co-Founder


2. Gatekeeper:  Grew organic traffic by 163% and doubled ARR.

Gatekeeper is a B2B SaaS company providing the world’s leading AI-driven all-in-one Contract Management Platform. It helps businesses of all sizes drive more value from their contract agreements, while simultaneously helping them drive down costs, reduce business risk and boost their compliance.

Gatekeeper’s core platform is suitable for pure contract lifecycle management, as well as vendor and supplier management and they currently service over 150 customers worldwide.


Gatekeeper wanted to boost online organic traffic, specifically to drive more leads and sales and also to make the most of the quality content they were producing on the subject of contract management.

Despite being one of the leading and most innovative software providers in this space, their search visibility, rankings, and organic traffic did not reflect that.

We used a multi-pronged approach with the primary goal of increasing the commercial keyword rankings in order to drive an increase in qualified, relevant organic traffic.

Our process consisted of data-driven, proven-and-tested, PR link building and white hat SEO strategies. This comprised of HARO journalist outreach, manual outreach PR link building, technical SEO processes, a comprehensive keyword research process, content optimization and ongoing analysis and process refinement.

"

"Marvin and his team have been a brilliant resource and support for our SEO activities. I've worked closely with him for over a year now and his insights and recommendations have been invaluable for driving significant organic traffic growth"
 "I'd have no hesitation in recommending To The Top to other businesses looking to grow their organic reach"


Ian Bryce Head of marketing - Gatekeeper


3. GlobalVision:  +9,528% in Monthly Organic Traffic.

saas seo case study

GlobalVision has been in the industry for over 20 years. While they have excellent press coverage online and a good backlink profile, their organic traffic was still lacking overall.

They are in a very niche market of packaging inspection. And because there is very low search volume for the primary target keywords due to lack of awareness for their solution, we had to find a way to educate their target audience.

Despite not having much direct competition from companies offering the same solution, they still had plenty of indirect competition from an SEO perspective. This competition happened to be authority blogs in packaging, which they had to compete with for related queries in the search results. This is a problem for a company whose target audience is relatively small and needed to target broader terms within packaging and labelling.

They needed a way to attract their target audience to their website to educate them on their solution by ranking for related search terms on Google.


We formed dedicated teams for PR link building, prospecting, creating content, and reaching out to packaging-related websites to place guest posts. We focused our link targeting efforts towards the GlobalVision website's product landing pages and informational blog posts.


The results:
+325% increase in leads.
+10,000 per month in Organic Traffic.
+420% increase in top 10 keywords.


4. TeachingGuide:  From 0 to 100,000 monthly organic visits in just a year.

Teachinguide is an B2B Online Course Creation Insights Tool that provides online instructors with competitive information and valuable market insights to help them develop profitable online courses. Since its launch, Teachinguide has helped hundreds of online instructors in launching their own online courses.


Link building is essential for achieving success in rankings. Teachinguide was lagging behind its competitors, who had already established themselves as authority sites in the eyes of search engines. To stand out from the crowd and appear higher on Search Engine Results Pages, it was necessary to gain links from authoritative and relevant websitesWe reached out to industry-relevant websites with a proposal of an exchange; they would link to us in exchange for high-quality content.

We focused on websites which were related to online learning and passive income.


The results:
Increased the online traffic of the client to 98.5K
Boosted the Domain Rating in Ahrefs from 0 to 42
Built 240 high-quality, relevant editorial backlinks
Traffic worth approx $58,500 per month in Google ads value.


"

Growing organic traffic is highly competitive and only the best are making a difference. So we had been happy to find Marvin and Team for Teachinguide from the beginning. Not only do they have expert knowledge, but really know how to execute for consistent growth.
From zero to 80k visitors each month in a good year…and still growing steadily. Thank you so much and looking forward to new heights together.


Tom Seidel Founder

Our Performance Based PR Link Building Service Might Be The Solution You Are Looking For 

  • Our team of experts will handle all aspects of the process for you so you can focus on other aspects of your business.
  • Our PR Link Building Service is performance based, so you only pay for results. 
  • We have a proven track record of success with dozens of clients who have seen dramatic increases in website authority, organic traffic, and revenue.

What's In a Strategy Call?

When you book a free strategy call with me you will get tailored advice on how you can use PR link building to grow your B2B startup. You will also get access to my wealth of digital marketing knowledge and experience, gained over 15 years of PR link building, content marketing and SEO.

We are not the best fit for every startup and it is also important to assess if our collaboration will be beneficial for both parties.

My Guarantee

I specialize in helping B2B startups grow their traffic, user base, and revenue through PR link building.
I can help you achieve results like the case studies on this page.
PR link building may not be the best approach for your company, so
the goal of our strategy call is to determine if we are the right fit for your business objectives.
I guarantee that you'll leave the call with valuable insights and actionable advice that you can use to exceed your growth goals, regardless of whether or not we decide to work together.

The best and fastest way to get in touch with me is to shoot me a message on Linkedin

Copyright - ToTheTop Agency