Multi-Location

809% increase in monthly organic traffic

How we brought Aerial Force to the top of the search results rankings, nationwide.

multi-location seo case study
tv services

The Client

Aerial Force is a nationally established company committed to providing the highest quality of satellite, home entertainment, & digital aerial installation services across the country. They are a network of local-based aerial engineers offering a unique same-day service to UK residents.

They came to us to help them improve their SERP rankings, grow their organic traffic, and generate quality leads from their website.

The Problem

To The Top does not follow a one-size-fits-all SEO strategy. We make sure to tailor each one according to the site's needs. A thorough site audit revealed the pain points of the site. Here are some of our findings:

  • The website lacked the authority and a strong backlinks profile to rank for competitive keywords.
  • The website suffered from technical and quality issues that could affect the SEO such as site structure, duplicate content, missing redirects, 404 pages and canonical issues.
  • The website's location landing pages, service pages, blog posts and Google my Business profile were not optimized properly to rank in Google.

The Solution

  • Content Creation - Every SEO content marketing strategy should involve the utilization of the blog. It's a great way to create linkable assets, nurture users and increase topical authority. We wrote over fifty blog posts covering relevant industry topics. We optimized each article for SEO and customer conversion.
  • Service Pages - The client covers various services --- TV Aerial Installations, CCTV Installation, and Satellite TV Repairs. We created service pages for all of their services. This allows us to send visitors to the correct landing page and provide them with the right information. SEO-wise, it's also practical to avoid overcrowding keywords unrelated to each other, such as CCTV repair and TV aerial installation.
  • Location Pages - The client offers its services across the UK. We wrote and published hundreds of location landing pages, each with specific and unique information on every location that they cover.

    We optimized each local landing page for a specific city or county, i.e. aerial installation Manchester or CCTV repair London.

  • Technical Audit - The first thing we did was to check the health of the website; mobile responsiveness, page speed, crawlable content, indexing issues, URL structure, duplicate content and many more.

    We also worked on improving the User Experience and therefore User Signals (which is a ranking factor) on the site. We used Hotjar and Google Analytics to get insights on how to optimize the user journey.
  • Link Building - Backlinks are still a significant ranking factor. When a third-party website adds a link to your website, it is considered a vote of confidence in your authority.

    We executed various white hat link building strategies such as Guest Posting, Link Inserts, Niche Edits, Competitor Backlinks outreach, and many more. In a span of 11 months, we built 269 backlinks to the website. The site's referring domains increased by 191.

    One of our primary tactics was to reverse engineer the outreach strategy of their top competitors. We downloaded their competitor's backlinks profile data, and then we reached out to those sites.
  • GMB Optimization - The client had over 20 Google My Business profiles that weren't ranking in the top 3. We optimized their GMB profiles and built citations to the corresponding location pages on the website.
multi location gmb case study

The Results

multi-location seo case study tv services

+809%

organic traffic

+133%

leads generated

+20

top 3 GMB profiles

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    What Our Clients say about us...

    Marvin's and his team has been a brilliant resource and support for our SEO activities. I've worked closely with him for over a year now and his insights and recommendations have been invaluable for driving significant organic traffic growth.

    He's thorough and his expertise cover the full range of SEO disciplines. He's been particularly helpful with making technical and on-page recommendations to enhance the performance of our website and content. I'd have no hesitation in recommending To The Top to other businesses looking to grow their organic reach.

    Ian Bryce
    Gatekeeper
    Head of Marketing

    To The Top
    2020-03-05T19:16:28+00:00

    Ian Bryce
    Gatekeeper
    Head of Marketing

    Marvin's and his team has been a brilliant resource and support for our SEO activities. I've worked closely with him for over a year now and his insights and recommendations have been invaluable for driving significant organic traffic growth. He's thorough and his expertise cover the full range of SEO disciplines. He's been particularly helpful with making technical and on-page recommendations to enhance the performance of our website and content. I'd have no hesitation in recommending To The Top to other businesses looking to grow their organic reach.
    teachinguide seo testimonial
    Growing organic traffic is highly competitive and only the best are making a difference. So we had been happy to find Marvin and Team for Teachinguide from the beginning. Not only do they have expert knowledge, but really know how to execute for consistent growth.

    From zero to 80k visitors each month in a good year…and still growing steadily. Thank you so much and looking forward to new heights together.

    Tom Seidel
    Teachinguide
    Founder

    To The Top
    2020-03-21T11:34:20+00:00

    Tom Seidel
    Teachinguide
    Founder

    teachinguide seo testimonial
    Growing organic traffic is highly competitive and only the best are making a difference. So we had been happy to find Marvin and Team for Teachinguide from the beginning. Not only do they have expert knowledge, but really know how to execute for consistent growth. From zero to 80k visitors each month in a good year…and still growing steadily. Thank you so much and looking forward to new heights together.
    raf
    Marvin and his team were crucial to the success of WhatStorage's launch. Within just months, our website was able to dominate the search results, ranking at the top for every town and city across the UK.

    With the boost from the organic traffic, our website was able to generate more leads for our partners. Now, we are the leading marketplace for self-storage in the U.K.

    Rafael Castro
    WhatStorage
    Co-Founder

    To The Top
    2020-03-05T19:14:09+00:00

    Rafael Castro
    WhatStorage
    Co-Founder

    raf
    Marvin and his team were crucial to the success of WhatStorage's launch. Within just months, our website was able to dominate the search results, ranking at the top for every town and city across the UK. With the boost from the organic traffic, our website was able to generate more leads for our partners. Now, we are the leading marketplace for self-storage in the U.K.
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